In a challenging economy, maintaining and increasing revenue requires innovation. You cannot rely on normal sales tactics and strategies to grow your business. Most sales professionals agree that sales is a numbers game. However, one can only work so hard to find and connect with so many clients and prospects. And, in a tough economy that pool of clients is shrinking, being attacked by more competitors, or both.
How are you looking for your clients today? Cold calling, sales or leads lists, networking, leads groups and referrals are the most popular methods. Reality check–how is this really working for you? Try this thought. When your potential clients are looking for your product or service, where are they looking? Yellow pages or Google? SalesCooke votes Google. When they “google” your market area, where are you?
If you are having trouble finding customers, try finding them where they are looking for you–the Internet. There is an exciting, powerful and productive world on the Internet known as social media. It is where businesses go to do business. It is where your business needs to live if it is going to thrive. For most business owners, social media is a familiar term, but a foreign concept. Not to worry. There are great resources available. SalesCooke is excited to be part of an exciting webinar series kicking off shortly that will really help explain and uncover and utilize the power of social media as a resource for growing sales. Check it out. I guarantee it will make a difference.