The 12 Details For Growth — Building a Revenue Generating Machine
Making your list? Checking it twice? Trying to figure out of ’09 is going to be naughty or nice?
In the spirit of the Holidays, here are the 12 Details for Growth that will help you build a better, stronger revenue generating machine.
1. Develop a strong management team: A great manager is a coach, a teacher, a “mom”, facilitator and trainer all in one. Success starts with great managers who are totally engaged, physically and mentally, in the overall growth process.
2. Clearly define your business’ value proposition: Not knowing what makes your business great, limits its ability to be great. Know what your value proposition is and teach your team to understand and embrace that value.
3. Establish a solutions based culture: Clearly establish the mindset that you are looking to find ways to solve customer challenges, not in finding people to blame.
4. Create an empowering environment: Empower everyone in the organization to make responsive decisions that support your customers.
5. Define the rules of engagement: Clearly define the respective accountabilities for every position on the team with the underlying understanding that the entire team is there to delight the customer.
6. Foster a nurturing organization: Highly successful organizations are team oriented. And, great teams support each other. Encouraging everyone to coach and support each other.
7. Provide everyone a playbook: Train your entire team to the product offering and value proposition so everyone knows and speaks the same language.
8. Deploy an organization wide incentive model: Everyone on your team must know that they will be generously rewarded for playing their part in the success of the team. Reward them well for their success.
9. Emphasize the team, but acknowledge individual achievement: Talking up the success of individuals and teams helps emphasize the importance of doing things right and demonstrates the positive outcomes of those behaviors.
10. Mandate a team centric code of conduct: Never allow or engage in criticisms of anyone, either in public or behind their back. If tough love coaching is needed, then do it face-to-face and in private.
11. Know what your customer wants and needs and why: Have a laser focus on what your customer requirements are and how your product offering addresses those requirements.
12. Measure everything in terms of results: Only results are results. Never mistake activity for results. Productive activity is simply the progressive road to results. Ultimately, the only thing that matters is results.
Happy Holidays!! Have a great 2009!