The Most Powerful 7%

According to the experts on communication, words represent only 7% of our total communication.  How we express those words, our intonation and inflection and other components make up the other 93%.  How many times have we heard, “it’s not what you say, it’s how you say it.”  For the most part, that is quite true.  However, if you really listen to the words people use, the story those words tell are extremely revealing.  Words may be only 7% of the communication package; but, they often tell everything about the person you are talking with.

When I am talking with people I listen very carefully to their words.  Words indicate emotion.  Words reflect energy.  Words can demonstrate frustration, doubt, fear, excitement, joy, and purpose. There are positive words and negative words.  People believe they can mask or control their story by saying very little about certain things or create a sense of opportunity by saying a great deal about something else.  However, in the end when you listen to the word selection, whether it is extensive or brief, the words always tell the real story.

Next time you are having a conversation with someone, take the time to listen to what their words are saying.  Communication is made up of a lot of different components, but their words tell you everything.  Those words are sending a very powerful message–pay attention to them.

Photo Credit: Darwin Bell



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One Comment

  1. Yes, that is one thing I learned listen to the patient and they will tell you what the diagnosis is. It happens very frequently and I can lead questions further to determine what tests are needed. I don’t see 35-40 patients a day because I cannot run in and out in 5 minutes and be effective for that patient.