One of the big challenges most businesses face is the effective development and communication of their unique value proposition. The ones that are most effective are the ones that are not developed inside the office. The most effective value proposition for your business is the one that is developed by your customers. This video discusses the three most important questions you can ask your customer to truly understand your unique value proposition.
Delivering predictable, repeatable sales results
[…] with the primary decision makers at your best clients. Ask them the three questions I encourage all business owners to ask of their […]