Way too much time, energy and pressure are being spent “pitching” in sales calls today. Businesses are not looking to spend money; but they are looking for solutions to the challenges they face in their day-to-day operations. In order to effectively position your offering, you need to know what your unique value proposition is. In this video, The Sales Cooke talks about uncovering that unique value proposition.
[…] same is quite true in the sales arena, as well. People are not looking to be pitched. They do not have the time or the interest to listen to other people chatter about the many […]
[…] a previous video blog, I talked about the truly unique value proposition. In it I discussed the four dimensions of the […]