Not Your Typical “Sales Book”

Cooked Up Sales – Another Great Selling Recipe

Great sales is quite simple–build powerful relationships based on trust and become a valued business resource. Focus on those two priorities and you will be successful. Cooked Up Sales provides a clear and concise methodology designed to provide you with the insight and the tools to effectively build relationships, understand how to really identify what your clients need, and how to create and deliver valuable solutions.

The joy that comes from connecting with people, building long lasting professional relationships, solving problems, and being a valued consultative resource is what really makes effective selling enjoyable.  This book is for people who are interested in learning how to create business relationships, solve problems, connect with your resources and, along the way, enjoy the successes associated with these activities.

Readers of this book:

• Discover the selling power of building effective relationships
• Understand that selling is all about listening, learning, understanding and solving
• Recognize the negative effects that pure, traditional sales behaviors have on the selling process
• Realize that the best solution is not what we want to sell, but is what the customer really needs for their business
  
• Are entertained and enlightened by the personal experiences injected throughout the book
  

Price: $19.95 plus S+H

What the experts think:

“Congratulations David!  Your book, Cooked Up Sales, is a winner.  You have effectively created a very simple to understand, yet powerful sales process for the small business entrepreneur and the early career sales professional.  So many people misunderstand sales, and have no clue how to build a process that works for them, that they keep the failure rate of start-ups needlessly high.  I believe with your book you have helped your readers get past their own fears and doubts about being able to even be successful, into developing the critical processes necessary for their companies to build the performance they only dreamed of the day they opened. Well done!”

Michael D. Goodman, Executive Director, International Sales Pros Association, LLC

“Every entrepreneur and small business owner is selling something and most of us wish we were better at it.  Forget spending thousands of dollars on sales training…Cooked Up Sales gives you all the ingredients you need.  In plain English, Dave explains the entire sales process – everything from how to qualify a prospect to closing a deal and managing the relationship beyond.  Read this book and start selling the right way NOW!”

John Adam Kowalski, CEO/President, Pivot Productions and Executive Producer/Host, The John Adam Show

“Dave is an expert at the business of sales and sales process. Sales executives and business owners are always looking for a leg up on the competition.  Cooked Up Sales delivers that advantage.  It is a quick read full of insightful examples and sales process tips.   Following Dave’s recipes will result in a bountiful sales dinner indeed.”

Andrew Bourne, CEO/Serial Entrepreneur, WayPoint Technologies Inc

“’The Sales Cooke’ does it again! All too often, businessmen and businesswomen are inundated with a plethora of business self help books designed to catch your attention and your pocketbook! As you know, choices abound with the ‘must have’ strategies and tools all positioned to be THE very best thing to solve all of life’s problems. Sound familiar? You bet it does. Enter ‘The Sales Cooke.’ David Cooke has taken a very straight-forward, non-nonsense approach to Sales and the Sales cycle. His clever use of analogies is simple, understandable not to mention easy to execute. Mr. Cooke draws his strength from the school of ‘hard knocks’ thereby providing relevancy for the reader and those serious about trying a simple approach toward Sales. This is one ‘recipe’ you don’t want to overlook.”

Mark Yadach, Chief Operating Officer, The Shenton Group, LLC

“Too many authors try to makes sales more complicated than it really is.  Cooked Up Sales is a refreshing return to basics that provides some excellent insight into managing the sales process, building relationships and understanding your customers.  All of this leads to a roadmap for creating and communicating compelling win-win solutions that get you to “yes”.”

Paul Sim, CEO, Gap View Enterprises