In the introductory conversation, the information shared and the interest created will have a significant influence on the future of that relationship. We have all heard it many, many times before, “you never get a second chance to make a first impression.” This video clip explores the importance of including a branding statement in that introductory conversation to create interest and provide some understanding of your value proposition as a contact and a future professional resource.
Delivering predictable, repeatable sales results
That was very helpful, I really liked the video. For my experience most people do not have multiple versions of their pitch. Too often they seem canned especially for new personnel. The other item that is missed by most if not all people is emotion and tone. You were excited! You were animated. Most people I run into at networking events are lifeless when it comes to their business. This should be required viewing!
Great point on emotion. That is one of the reasons I try to modify my commercial, it makes me change it up. Also, if I can’t get or be excited about my business, who will?
[…] business issues. Simply saving money is important, though not tantamount. Put value into your sales conversation it is much more productive. […]